In 1998 Melbourne artist and designer Tri Vo created a series of graphics inspired by the Japanese art of hentai anime.  He produced a small range of T-shirts from the designs - and sold out in days.  Street wear in Australia needed a boost, and SYKE was it.

It only took two seasons to establish SYKE as a nationally recognised brand.  Today this unique label is sold throughout Australia and New Zealand.

Tri's psychotic graphics draw on Japanese art, steet culture and beauty in the every day.  Ten years down the track SYKE remains true to the street culture at its core - a bit gritty, a bit beautiful and ultimately utilitarian.